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Northeast specials

Published: Apr. 12, 2021
Updated: Apr. 12, 2021

Fear not the big bad city. Armed with the world’s hottest chilli, the famed bhutjholokia of Northeast fame, you can whoosh away evil intent. We spied this deadly pepper spray powered by bhutjholokia at the annual Tribal Mela in Dilli Haat. It is manufactured by the Northeast Farm Sales Promotion, a social enterprise based in Guwahati. This pocket-sized weapon costs `400.

The company aggregates and distributes unique organic products from the seven states of the Northeast. “We go deep into villages and request them to grow local organic products which we know will sell. The biggest problem small growers face is lack of marketing. We provide that,” says Joseph Lalrofel, sales representative, ensconced in his small store.

There are natural room fresheners imbued with cinnamon and lemongrass as well as packs of black rice, bay leaf powder, pepper, cardamom, pickles and, of course, red hot chillis. You can place your order on the TRIFED website and they will soon also be available on Amazon.


Contact: Northeast Farm Sales Promotion, 70 Janta Path, Bhetapara,

PO Beltola, Guwahati, Assam – 781028 Website:



  • sima sharma

    sima sharma - May 25, 2022, 2:59 p.m.

    We are interested in Northeast heritage Naga Chilli Dry , kindly provide your contact details and the best quote for it.