THE Ambani family’s over-the-top partying at Jamnagar has been widely commented upon at home and abroad. Only the socially unaware were surprised by it. It was entirely in keeping not just with the in-your-face edifice, Antilia, that the family lives in on Mumbai’s Altamount Road but also the general lifestyle of India’s new billionaires. The only difference between the Ambani family party and the many hosted by other Indian billionaires is that the former staged their extravaganza in Jamnagar, Gujarat, Bharat. Most other billionaires have had their wedding parties in exotic places around the world, from Paris to Phuket.
Flying off to distant lands on chartered planes with family and friends has been in vogue for India’s rich for some time now. It has been estimated that in recent years as much as one lakh crore rupees has been spent on what are dubbed ‘destination weddings’. Aware of this growing proclivity of India’s super-rich to stage their fancy wedding parties overseas, Prime Minister Narendra Modi gave a call for atmanirbharta in ostentatiousness. The Economic Times said the Prime Minister’s new slogan was 'Wed in India'— a ‘Make in India Marriage’ campaign aimed at saving foreign exchange and boosting nationalist pride among India’s globalized rich.
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THE Ambani family’s over-the-top partying at Jamnagar has been widely commented upon at home and abroad. Only the socially unaware were surprised by it. It was entirely in keeping not just with the in-your-face edifice, Antilia, that the family lives in on Mumbai’s Altamount Road but also the general lifestyle of India’s new billionaires. The only difference between the Ambani family party and the many hosted by other Indian billionaires is that the former staged their extravaganza in Jamnagar, Gujarat, Bharat. Most other billionaires have had their wedding parties in exotic places around the world, from Paris to Phuket.