A much-used slogan is roti, kapda, makaan. Of these, food is a survival necessity, and has long been on top of the agenda. The vagaries of the weather — now worsened by climate change — with their impact on crops, create uncertainty, making food a perennial point of concern. Irrigation and grain storage facilities assure availability but, even today, far too many go to bed hungry. However, for a large proportion of the population, food is no longer a concern.
Yet, for the well-off in urban India, food continues to be high on the agenda — for reasons other than scarcity or affordability. For them, it has moved from necessity to a lifestyle product. What and where one eats has become an important issue, as vital as the routine task of consuming a meal. The composition and content of a meal at home is driven not merely by taste, but by the latest recommended diet: organic, Keto, gluten-free, intermittent fasting, low-salt — endless possibilities, and new advice every day from “experts”!
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